AVP Lifecycle Marketing & Member Communications

Job ID: 2501466

Job Description:

Role Summary/Purpose

At Synchrony, we enable commerce by delivering the leading financial ecosystem that connects our partners and our customers through world-class technology, products, and capabilities. Our partners and customers are at the forefront of everything that we do.

We are looking for a customer and partner obsessed lifecycle marketing manager that is focused on delivering best in class products and experiences. As a critical member of the Product organization, the Emerging Products Lifecycle Marketing and Member Communications manager is responsible for owning and developing the wholistic lifecycle customer communication and marketing strategy for Emerging Products. This includes supporting customer enrollment efforts, new and early month on book fulfillment materials and all communications and touchpoints through program cancellation. This marketing manager is comfortable working in a highly regulated environment, develops creative solutions, has a keen attention to detail, is a team player that collaborates well cross functionally and acts as an owner, proactively taking initiative.

We’re proud to offer you choice and flexibility. You have the option to be remote, and work from home, or come into one of our offices. You may occasionally be requested to commute to our nearest office for in person engagement activities such as team meetings, training, and culture events.

Essential Functions/Responsibilities

• Develop, plan, and execute wholistic customer communication strategy to include:
  • Welcome / Fulfillment kit
  • Early month on book communication and marketing
  • Annual enrollment reminders
  • SMS Messaging
  • Other reminder/engagement opportunities
• Craft and implement marketing strategies to support acquisition efforts
• Coordinate marketing campaigns with Client Marketing Teams as well as teams supporting the execution of campaigns
• Monitor and report on key metrics of program and campaign performance to assess the success and determine necessary enhancements.
• Continuous modernization of communication plan with latest technology & messaging platforms
• Supports the increased and on-going regular member communications.
• Responsible for understanding industry insights, consumer intel and market analysis, and benchmarking Synchrony’s products against competition – coordinating and communicating findings across clients and platforms.
• Proactively engage with Compliance and Legal to ensure adherence with all external and internal compliance and regulatory requirements.
• Perform other duties and/or special projects as assigned.

Qualifications/Requirements:

• Bachelor's Degree or, in lieu of a degree, a high school diploma and 8 years of acquisition and/or lifecycle marketing experience in the credit card or financial services industries
• Minimum of 4 years marketing or product marketing expertise that includes:
  • A proven track record of launching new products or applications with demonstrated business impact.
  • Ability to influence and coordinate multi-functional teams.

Desired Qualifications:

• Credit card, consumer finance or financial services industry experience.
• Experience within revolving credit card industry and add-on product marketplace and understanding of latest customer experiences, features, enhancements, news, and trends in the space.
• Demonstrated ability to manage complex initiatives and projects in a matrixed environment.
• Outstanding communications, relationship building, influencing and collaboration skills.
• Strategic thinking with ability to develop and implement actionable plans to drive business results.
• Strong background working with clients, reporting on performance, and delivering results.
• Demonstrated project management skills.
• Advanced critical thinking skills with the ability to develop innovative solutions in a fast-changing environment.
• Current on financial services, payments industry trends, competitors, emerging technologies, and companies
• Product marketing and communications expertise

Grade/Level: 11

Job Family Group: Growth / Marketing

                                                                                  

The salary range for this position is 90,000.00 – 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

                               

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

• You must be 18 years or older

• You must have a high school diploma or equivalent

• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles.  Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles.  Employees, level 8 or greater, must have at least 18 months’ time in position before they can post.  All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required.  We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. 

Our Commitment:

When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we’re building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+, with more than 60% of our workforce engaged, you’ll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627.   Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

Job Family Group:

Marketing