VP, Messaging and Orchestration Platforms

Job ID: 2501057

Job Description:

Role Summary/Purpose:

The VP, Messaging and Orchestration Platform Owner  will serve as the owner and primary point of contact for the Synchrony Marketing’s Email, and SMS, Push and Journey Orchestration Platform[s].  This role will own platform operational efficiency, enterprise functionality and optimization while being a critical leader in the planning and development of MarTech platforms.

In addition to overseeing the email, PUSH, Journeys and SMS platform responsibility,  this role will support the vision, strategy and planning of Marketing Technology stack integrations working directly with peers to integrate Messaging, Adtech, CRM, CDP and other platforms seamlessly into a cohesive and forward-thinking technologies suite.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

• Be a MarTech SAAS subject matter expert and central point of contact for Email, SMS, Push, and Journey Orchestration platform driving the strategic and program vision to exceed all customer, regulatory and compliance standards.

• Direct business requirements and translate into platform features and user-stories overseeing development and release prioritization of enhancements and changes via cross-functional teams

• Establish and analyze platform KPI’s, monitor performance with an eye towards continuous improvement and make necessary recommendations, including technical and budgetary requirements

• Serve as main point of integration for multiple departments to ensure email, SMS, Push, and Orchestration features effectively represent partner needs and strategies

• Manage and direct all data and integrations between internal and external platforms including new data integrations, API and SFTP set-ups and encryption

• Own the external supplier relationship, ensuring effective communication, roadmap strategies and product development

• Manage all information security requirements including annual certifications and security plans

• Maintain leading industry knowledge and continually evaluate the MarTech landscape’s products/services/opportunities to ensure best-in-class capabilities

• Manage the overall financial health of the email and SMS platform[s], including budgeting, forecasting, and PO/Invoice management

• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• Bachelor’s Degree with focus in Marketing, Engineering and/or Computer Sciences/Information Technology OR in lieu of degree, high school diploma/GED and 8+ years of professional experience in technology, marketing or marketing technology fields

• Professional work experience, including:

  • 8+ years leadership experience

  • 6+ years experience leading or managing Marketing Technology platforms

  • 5+ years experience directly overseeing enterprise-level email, PUSH, SMS, and/or Journey Orchestration services platforms

  • 3+ years experience in operating within SAFe agile framework in Product Owner or Product Manager role

Desired Characteristics:

• Leadership experience within Marketing Technology and email/sms  platforms and tools, managing platform enhancements, features and infrastructure development (Zeta Marketing Platform preferred)

• Proven success record of implementing and managing complex technology solutions in a matrixed environment.

• Deep knowledge of email marketing, sms push and journey orchestration industry trends relating to personalization omni-channel communication strategies

• Demonstrated understanding and command of MarTech principles and integrating Marketing Technology stacks across multiple platforms existing both internally and externally

• Experience in Agile methodologies and processes, including Feature development, user story writing and prioritization methodologies.

• Experience in developing and leading nascent enterprise initiatives.

• Broad experience working with internal cross-functional partners (i.e., IT, Marketing, Operations) to ensure alignment of priorities and requirements.

• Ability to lead and perform under aggressive timelines.

• Proven experience synthesizing insights from structured analyses to build and inform business decisions and communicating with stakeholders in an effective manner.

• Strong skills in leadership, communications, technology and relationship building are crucial.

• Experience working directly with technology suppliers to oversee improvements, troubleshoot and governance.

Grade/Level: 12

                                                            

The salary range for this position is 110,000.00 – 185,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

• You must be 18 years or older

• You must have a high school diploma or equivalent

• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles.  Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles.  Employees, level 8 or greater, must have at least 18 months’ time in position before they can post.  All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required.  We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. 

Our Commitment:

When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we’re building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+, with more than 60% of our workforce engaged, you’ll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627.   Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

Job Family Group:

Marketing