AVP, Marketing Preference Center Platforms (L11)

Job ID: 2500486

Job Description:

Role Title: AVP, Marketing Preference Center Platforms (L11)

Company Overview: Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.

• We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.

• Synchrony celebrates ~51% women diversity, 105+ people with disabilities, and ~50 veterans and veteran family members.

• We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.

• We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership role

Organizational Overview: The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market.

Role Summary/Purpose: As AVP, Marketing Preference Center Platforms reporting you will be an integral member of the Growth marketing within Synchrony Financial, India. As part of the Performance Marketing Platform team, this role will support Preference Center leadership in effectively developing and managing the reporting, analytics and insights needed for platform monitoring, oversight, governance and optimization with a focus on reporting automation and ensuring compliance with policies and procedures.

Key Responsibilities:

• Create and monitor the necessary reporting framework to support business needs and analytic requirements

• Establish, implement and monitor platform KPI’s. Conduct analysis of performance trends, provide insightful business reporting and make recommendations

• Lead all platform reporting and measurement efforts for Synchrony Preference Center, leveraging both internal and external tools

• Drive optimization opportunities  through insightful and actionable reporting and analysis, leveraging multiple data sources

• Collaborate with stakeholders to drive special projects relates to integration of cookie and preference consent across synchrony digital websites.

• Proactively propose and execute process improvements, mentor the team members on process skills and discuss the projects, showcase & drive for implementation and gauge the business impact

Required Skills/Knowledge:

• Bachelor's degree with minimum 5+ years in financial domain or in lieu of a degree 7+ years of financial domain.

• Good understanding of financial domain

• 5+ years of experience in platform, Agile methodologies and processes, product analytics or site/web analytics in B2C/B2B frameworks.

• Demonstrated, advanced, hands-on experience with digital marketing, and business reporting or operation management tools. Reporting for consent management, privacy and marketing preference highly desired

• Solid interpersonal skills at all organizational levels, including the ability to communicate effectively and influence others in the business

• Experience with database management tools/languages (ex. SAS, Python, SQL, Unix, web technologies)

Desired Skills/Knowledge:

• Experience with Privacy and Preference Management platforms

• Experience with reporting and business insights tools (Business Objects Tableau, Power BI etc.)

• Experience successfully navigating highly matrixed organizations with multiple stakeholders and competing priorities

• Mathematics or statistics background with experience in translating solid analysis into actionable insight

• Highly motivated, assertive self-starter with the ability to work autonomously or as a strong team participant

• Experienced with consumer financial services, ideally with exposure to credit card marketing or retail marketing. Familiar with consumer protection, privacy and related laws and policies

• Knowledge of web technologies such as JavaScript, HTML, CSS, AJAX etc.

Eligibility Criteria: Bachelor's degree with minimum 5+ years in financial domain or in lieu of a degree 7+ years of financial domain.

Work Timings: 2 PM to 11 PM IST

This role qualifies for Enhanced Flexibility and Choice offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs. Please discuss this with the hiring manager for more details.)

For Internal Applicants:

• Understand the criteria or mandatory skills required for the role, before applying

• Inform your manager and HRM before applying for any role on Workday

• Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)

• Must not be any corrective action plan (First Formal/Final Formal, PIP)

• L9+ Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible.

• L09+ Employees can apply

Grade/Level: 11

Job Family Group:

Marketing