AVP Marketing, Loyalty & Engagement – CareCredit

Job ID: E2500047

Job Description:

Role Summary/Purpose:

The  AVP, Loyalty & Engagement Marketing – Health & Wellness position will be responsible for driving all aspects of the Loyalty Rewards Program for the CareCredit Rewards Mastercard portfolio within Synchrony’s Health & Wellness platform. This role will be responsible for implementing consumer marketing strategies, programs and communications of varying levels of complexity supporting Rewards engagement and sales goals. This individual will also act as the single point-of-contact for the CareCredit Rewards team on research initiatives. This role will also partner with marketing team members to implement marketing updates in on-going lifecycle campaigns and loyalty initiatives.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

• Proactively lead development, management and reporting of the Rewards program which includes partnering with the internal COE and acting as primary liaison with the Rewards vendor. 

• Own the strategy development and execution of cardholder marketing programs driving loyalty program engagement and card usage leveraging consumer data as well as voice-of-the-customer data gained through consumer behavior, market and first-party research.

• Partner with team member(s) to ensure consistent messaging for value proposition, Rewards program enhancements and ad-hoc card issuer benefits.

• Understand and incorporate VOC to continually improve overall program and add value to drive customer loyalty.

• Own and monitor competitive landscape for loyalty industry trends. Monitor customer experience metrics and ensure program profitability and penetration through continue enhancements.

• Proactively manage relationships with creative agencies, outside vendors and internal matrix teams.

• Work closely with analytics team to measure program, develop KPI reporting; apply learnings for improvements on future initiatives. 

• Drive research agenda to better understand our cardholders and identify opportunities to enhance program, including monitoring of industry trends and competitive landscape.

• Share responsibility for achieving key portfolio performance metrics.

• Ensure compliance with all internal & external regulations.

• Development and management of budget and forecasting in partnership with Finance.

• Perform other projects and duties as assigned.

Qualifications/Requirements:

• Bachelor's degree OR in lieu of degree, a high school diploma and 8 years of experience in Marketing and/or Project Management

A minimum of 5 years marketing experience in one or more of these areas (can be concurrent):

• Experience in multi-channel marketing strategy development and execution including direct mail, email, digital media, mobile app, and website execution.

• Experience in managing loyalty programs.

• Experience in CRM, acquisition and lifecycle marketing.

• Experience leveraging analytic and creative marketing skills to drive volume for consumer-facing programs/products.

• Experience in B2C dual card, co-brand marketing, credit card marketing experience, healthcare financing, or retail marketing programs/products.

• Ability to travel as needed ~10%.

Desired Characteristics:

• Advanced degree (MS, MBA).

• Marketing experience in the credit card or financial services industry – familiarity with value proposition and/or new product development processes.

• Direct marketing experience with both acquisition and lifecycle/loyalty channels.

• Strategic thinking with the ability to develop and implement marketing plans to drive business results.

• Proven ability to partner and communicate effectively with all levels of the organization.

• Demonstrated project management skills.

• Ability to handle multiple ongoing complex projects in fast paced environment.

• Proficiency with collaboration tools including Workfront.

• Advertising agency experience a plus.

Grade/Level: 11

                                                                                      

The salary range for this position is 90,000.00 – 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

                                 

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

• You must be 18 years or older

• You must have a high school diploma or equivalent

• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles.  Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles.  Employees, level 8 or greater, must have at least 18 months’ time in position before they can post.  All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required.  We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. 

Our Commitment:

When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we’re building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+, with more than 60% of our workforce engaged, you’ll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627.   Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

Job Family Group:

Marketing