Manager, Paid Social (L09)

Job ID: E2404145-5

Job Description:

Role Title: Manager, Paid Social (L09)

Company Overview:

Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.

• We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.

• Synchrony celebrates ~51% women diversity, 105+ people with disabilities, and ~50 veterans and veteran family members.

• We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being. 

• We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles.

Organizational Overview:

The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market.

Role Summary/Purpose:

Synchrony is continuing to build a world class Performance Media and Creative Organization committed to driving results with our retail partners, while also delivering leading customer experiences.   Within this organization, our Paid Social Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers.  We are seeking a motivated Paid Social Analyst to serve as a hands-on-keyboard paid social strategist, buyer, and analyst, supporting business units across the enterprise.  This role will execute and optimize efficient paid social campaigns including work within Meta, LinkedIn, Pinterest, Reddit and other social media properties.

We’re proud to offer you choice and flexibility. You have the option to be remote, and work from home, or come into one of our offices. You may be occasionally requested to commute to our nearest office for in person engagement activities such as team meetings, training and culture events.

Key Responsibilities:

• Facilitate paid social campaign execution, optimization, and reporting for key business unit

• Optimize campaign performance based on primary KPI’s across various paid social platforms, striving to consistently refine tactics, audiences, and messaging to produce efficient business results

• Build weekly/monthly reporting, developing client insights and analysis to inform ongoing strategies, growth opportunities, and meet business objectives

• Assist with campaign strategy and planning, providing strategic tactical recommendations based on proven performance informed by current campaigns

• Assist with documenting learning agenda and testing plans to achieve new learnings and improve performance

• Collaborate with analytics, media ops, strategy and other internal teams on measurement, tagging, billing and reporting

• Identify strategic opportunities, facilitating change in order to hit and exceed client expectations and KPIs

• Collaborate with other paid channels (programmatic, SEM, etc.) and organic social media teams on cross channel integration and strategy 

• Perform other duties and/or special projects as assigned

Required Skills/Knowledge:

• Bachelor's degree with 2+ years of experience in Marketing, or in lieu of a degree 4+ Years of experience in Marketing.

• Minimum 2+ years of hands-on experience executing paid social campaigns, actively working within platform tools at an agency or brand. Meta platform knowledge required, Pinterest, Reddit and LinkedIn preferred

• Minimum 2+ years experience in developing and executing plans in a fast-paced environment and consistently meeting deadlines

• Minimum 2+ years experience in executing social campaign pacing, pulling reporting, monitoring performance, and managing campaign optimizations

• Minimum 2+ years of experience in BFSI sector or marketing agency

Desired Skills/Knowledge:

• Experience working on B2C campaigns; working in financial, healthcare or retail categories a plus

• Working knowledge of the technical build of a paid social campaign (bidding structure, tagging, trafficking, audience management etc.)

• Excellent team building and collaborative skills

• A passion for problem solving and innovation

• Advanced skills in Excel and PPT are essential as well as strong business writing skills

• Detail oriented and organized with the ability to juggle competing demands and effectively prioritize tasks

• Strong aptitude for numerical detail and analytical thinking

Eligibility Criteria:

Bachelor's degree with 2+ years of experience in Marketing, or in lieu of a degree 4+ Years of experience in Marketing.​

Work Timings: 2 PM to 11 PM IST

For Internal Applicants:

• Understand the criteria or mandatory skills required for the role, before applying

• Inform your manager and HRM before applying for any role on Workday

• Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)

• Must not be any corrective action plan (Formal/Final Formal) or PIP

• L4 to L7 Employees who have completed 12 months in the organization and 12 months in their current role and level are only eligible.

• L8+ Employees who have completed 18 months in the organization and 12 months in their current role and level are only eligible.

• L4+ Employees can apply

Grade/Level: 09

Job Family Group:

Marketing