AVP, Analytics- Loyalty (L11)

Job ID: E2403766

Job Description:

Role Title: AVP, Analytics- Loyalty (L11)

Company Overview :

COMPANY OVERVIEW: Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.

• We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.

• Synchrony celebrates ~51% women diversity, 105+ people with disabilities, and ~50 veterans and veteran family members.

• We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being. 

• We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles

Organizational Overview:

Our Analytics organization comprises of data analysts who focus on enabling strategies to enhance customer and partner experience and optimize business performance through data management and development of full stack descriptive to prescriptive analytics solutions using cutting edge technologies thereby enabling business growth

Role Summary/Purpose :

AVP, Loyalty Analytics (Individual Contributor) role is a part of India Analytics Hub (IAH). The role will deliver on business and organizational priorities for Loyalty Center of in solving business problems with solutions that are powered by data and analytics. The candidate will play a crucial role in partnering with various functional teams to consolidate and build an inventory of loyalty programs . This will be leveraged to address and solve loyalty use cases at scale, helping to enhance customer engagement while optimizing for Reward R.O.I and thereby driving the company’s long term vision on loyalty. This person will also own the delivery and diagnostics of loyalty metrics at an enterprise level .

Key Responsibilities:

• Act as business consultant who will be the primary point of contact between the Rewards C.o.E, IT and Analytics Teams , offer analytical and strategic thinking, be able to translate business  requirements into technical specifications

• Co-Lead the Development of a scalable  and efficient Loyalty Inventory solution by leveraging expertise in databases and various reward programs . Play a hands-on role to ensure the solution’s accuracy , completeness and long term reliability

• Consistently deliver comprehensive loyalty reporting through the Synchrony BI platform , ensuring enterprise-wide insights while meeting the unique reporting needs of individual clients

• Drive data driven insights for partners on value propositions ,provide industry benchmarks & insights on usage  and recommendations for program effectiveness

• Lead strategic initiatives and analytic solutions from planning to execution, ensuring timely delivery, accuracy, and documentation in compliance with audit procedures, while driving commitment to last-mile project execution

Required Skills & Knowledge:

• Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative streams with 6+ years of hands-on relevant analytics/data science experience, or in lieu of a degree 8+ years of relevant analytics/data science experience

• Minimum 6+ years of hands-on Experience in SQL /SAS Tools with ability to leverage advanced algorithms and be efficient in handling complex/large data

• Advanced proficiency in MS-Excel and MS-PowerPoint with superior data analyses and storyboarding skills

• Ability to solve complex technical and business problems with minimal supervision

Desired Skills & Knowledge:

• Superior thought leadership and framework based solutioning abilities

• Experience in storytelling, presenting to senior leaders with strong communication skills

• Innovative mindset that looks to improve current capabilities and discover new ones

• Understanding of marketing concepts including campaign measurement, targeting, and segmentation

• People management experience

• Experience with digital measurement tools like Adobe Analytics or Google Analytics

• Experience with systems optimization projects

Eligibility Criteria :

Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative streams with 6+ years of hands-on relevant analytics/data science experience, or in lieu of a degree 8+ years of relevant analytics/data science experience

Work Timings:

This role qualifies for Enhanced Flexibility and Choice offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs. Please discuss this with the hiring manager for more details

For Internal Applicants:

• Understand the criteria or mandatory skills required for the role, before applying

• Inform your manager and HRM before applying for any role on Workday

• Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)

• Must not be any corrective action plan (First Formal/Final Formal, PIP)

• L9+ Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible.

• L09+ Employees can apply

Grade/Level: 11

Job Family Group:

Data Analytics