VP, Analytics – Enterprise Campaign Measurement and Insight (L12)

Job ID: E2403550

Job Description:

Role Title: VP, Analytics – Enterprise Campaign Measurement and Insight (L12)

Company Overview:

Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.

• We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.

• Synchrony celebrates ~51% women diversity, 105+ people with disabilities, and ~50 veterans and veteran family members.

• We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.

• We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles

Organizational Overview:

Our Analytics organization comprises of data analysts who focus on enabling strategies to enhance customer and partner experience and optimize business performance through data management and development of full stack descriptive to prescriptive analytics solutions using cutting edge technologies thereby enabling business growth

Role Summary/Purpose:

VP, Analytics – Enterprise Campaign Measurement and Insight (people manager) role is a part of India Analytics Hub (IAH) and reports to CEPA leader in IAH, closely partnering with Campaign Measurement and Optimization leaders in US. The desired employee is expected to not only design and execute the strategic roadmap but also lead a highly motivated team to deliver end-to-end and actionable insights for enterprise-wide campaigns, solving problems with scalable solutions that are powered by data and analytics. This role will be pivotal in ensuring our marketing campaigns are data-driven, highly effective, and continuously optimized to achieve the best results.

Essential Responsibilities:

• Develop and implement a time-bound, tangible and actionable analytics roadmap & vision for the newly created Campaign Measurement team, outlining key milestones, resources, and timelines for achieving long-term goals.

• Spearhead and drive adoption of Enterprise and Platform specific actionable insights/best practices based on sales and profitability through build of new as well as existing tools, analyzing campaigns across all channels

• Collaborate with other centralized/platform campaign measurement teams to align and build a comprehensive and one-stop POV on themes of campaign effectiveness at Platform and Enterprise level.

• Partner with other teams to define and monitor KPIs to evaluate the success of campaigns and optimize ROI. Leverage these metrics to create and present net new strategic solutions to senior leadership, showcasing campaign performance, insights, and recommendations for improvement.

• Be a hands-on leader and be able to roll-up sleeves to lead projects, perform data analysis

• Build strong relationships with US and IAH teams to communicate the value proposition of the team and drive engagements and business impact across the enterprise.

• Foster a culture of innovation & learning within people with high emphasis on sustainable & scalable practices. Acquire proficiency with different data tools and software to improve current capabilities and create new products and solutions

• Maintain documentation of all tools and solutions to drive clarity on processes/definitions as well as knowledge retention

• Deliver on people management responsibilities including team planning, hiring, performance evaluation and career guidance

• Deliver projects, adhering to expected timelines, accuracy & compliance with meticulous project management and mentor team members on analytical, technical and functional subject matters

• Lead internal initiatives, perform other duties and/or special projects, as assigned

Required Skills & Knowledge:

• Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative streams with 10+ years of hands-on relevant analytics/data science experience, or in lieu of a degree 12+ years of relevant analytics/data science experience.

• 8+ years in building analytics to drive strategy with positive outcomes and measuring impact

• 8+ years of hands-on Experience in SQL /SAS with proven ability to leverage advanced algorithms and be efficient in handling complex/large data;

• 3+ years of experience in BI tools, e.g. Power BI, Tableau, Birst, etc.

• 5+ years in marketing analytics, with a focus on campaign measurement and optimization

• Advanced knowledge of statistical methods, A/B testing, and multivariate testing.

• 5+ years of experience in managing teams with ability to motivate team, drive change, create a culture of learning, innovation and recognition

• Ability to solve complex technical and people-oriented problems with minimal supervision

• Advanced proficiency in MS-Excel and MS-PowerPoint with superior data analyses and story boarding skills

• Strong written/oral communication & stakeholder management skills

Desired Skills & Knowledge:

• Superior thought leadership and framework based solutioning abilities

• Experience in storytelling, presenting to senior leaders with strong communication skills

• Innovative mindset that looks to improve current capabilities and discover new ones

• Experience working with Python and R, preferably in a Linux-based cloud environment such as AWS

• Experience with modeling/forecasting

Eligibility Criteria:

Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative streams with 10+ years of hands-on relevant analytics/data science experience, or in lieu of a degree 12+ years of relevant analytics/data science experience.

Work Timings: This role qualifies for Enhanced Flexibility and Choice offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs. Please discuss this with the hiring manager for more details.)

The position is remote, where you have the option to work from home.

For Internal Applicants:

• Understand the criteria or mandatory skills required for the role, before applying

• Inform your manager and HRM before applying for any role on Workday

• Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)

• Must not be any corrective action plan (First Formal/Final Formal, PIP)

• L10+ Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible.

• L10+ Employees can apply

Grade/Level: 12

Job Family Group:

Data Analytics