Marketing

AVP, Product Analytics (L11)

  • Alpharetta, GA, US
  • Charlotte, NC, US
  • Chicago, IL, US
  • Costa Mesa, CA, US
  • Stamford, CT, US
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Job ID: 1800003462

Role Summary/Purpose:

The AVP, Product Analytics role is responsible for developing, enhancing, and implementing analytic strategies to drive the profitable growth of our dual card and co-brand products.  The full customer lifecycle is in scope including acquisition, EMOB activation, and retention strategies. The desired employee is expected to manage a queue of analytical projects from start to finish and develop actionable recommendations based on findings. This will include behavioral analytics, segmentation, building proformas, and other activities related to improving portfolio performance. This individual is expected to partner with internal stakeholders to influence and drive strategy.

Essential Responsibilities:

  • Provide primary analytics support to develop and implement product and marketing strategies for our Dual Card and Co-brand products. A strong partnership with internal stakeholders and client teams is necessary to drive and implement these strategies
  • Provide analytics for co-brand strategic initiatives, premium products, dual card upgrades, and prescreens including opportunity sizing, targeting and measurement approach.
  • Analyze and segment customers by behavior, level of engagement, and profitability to ensure that targeting strategies meets the needs of customers and the business
  • Conduct wing to wing extensive analysis of performance trends and provide insightful business performance analytics.
  • Provide strategic thought leadership and influence SYF business leaders and client teams to implement marketing and product strategies based upon customer, financial and data driven insights
  • Establish test and control strategies to measure bottom-line impact of targeting strategies by leveraging advanced analytical tools such as segmentation, and statistical models
  • Conduct Ad-hoc analysis as required, bringing independent thought leadership and value-added insights and judgment
  • Perform other duties and/or special projects as assigned

Qualifications/Requirements:

  • Bachelor’s degree OR in lieu of Bachelor’s degree, high school diploma and 9+ years of progressive experience working with data/analytics in the financial services, credit card and/or payments industry.
  • 5+ years of experience, including:
    • 3+ years of experience data mining or programming in SAS, SQL, R, Python, or other comparable languages
    • 3+ years’ experience in analytics role with cross-functional stakeholders such as marketing, clients, credit risk, finance

Desired Characteristics:

  • Proven hands-on experience utilizing SAS or SQL data mining skills
  • Strong understanding of targeting and segmentation, retail analytic tools and advanced skills using Excel and PowerPoint strongly preferred
  • Experience with segmentation methods such as decision tree analysis and clustering using SAS e-Miner or other tools.
  • Extensive knowledge of card industry P&L, drivers and assumptions
  • Ability to justify assumptions/inputs and explain financial models and recommend strategies to varied stakeholder group
  • Excellent presentation and communication skills with proven experience interacting with all levels of the organization including explaining complex data clear and concisely.
  • Strong project management, communication, multi-tasking, relationship management, and the ability to work independently
  • Ability to innovate and find creative solutions to meeting business goals
  • Ability to perform ad-hoc analysis, glean and form business insights under aggressive timelines
  • Exposure to statistical modeling and machine learning techniques

Eligibility Requirements:

  • You must be 18 years or older
  • You must have a high school diploma or equivalent
  • You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the selection process
  • You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
  • Effective 1-1-18, new hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles.  Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles.  Employees, level 8 or greater, must have at least 24 months’ time in position before they can post.  All internal employees must have at least a “consistently meets expectations” performance rating and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance requirement).

Legal authorization to work in the U.S. is required.  We will not sponsor individuals for employment visas, now or in the future, for this job opening. 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. 

Reasonable Accommodation Notice:

  • Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
  • If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627.   Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time.

The salary range for this position is 70,000.00 – 150,000.00 USD Annual

Salaries are adjusted according to market in CA and Metro NY and some positions are bonus eligible.

Grade/Level: 11


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