Marketing

Platform Analyst – DCM (L08)

Locations: Hyderabad,Telangana,IN | Kolkata,West Bengal,IN | Delhi,NCR,IN | Bengaluru,Karnataka,IN | Pune,Maharashtra,IN | Hyderabad,TS,IN

Job ID: E2403823

Job Description:

Role Title: Platform Analyst – DCM (L08)

Company Overview:

COMPANY OVERVIEW: Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.

  • We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.

  • Synchrony celebrates ~51% women diversity, 105+ people with disabilities, and ~50 veterans and veteran family members.

  • We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being. 

  • We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles.

Organizational Overview:

The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market.

Role Summary/Purpose:

The Cardholder Documents Team oversees the creation, updating and maintenance of various content and communications. We are a seeking a Platform Analyst to use Marketing Technology (for example, Docu-Nova) to create, update and deliver customer required communications. The Platform Analyst , reporting to the Docu-Nova Platform Manager is an individual contributor and is responsible for accurately creating, updating, and creating various types of customer required communications.

Key Responsibilities:

  • Create, update and test regulatory-required cardholder documents using relevant Martech.

  • Consistently maintain a 99.9 accuracy level for templates, content blocks, and documents.

  •  Manage the tactical execution of multiple online and printed templates for internal clients using Workfront to obtain required approvals.

  • Ensure content, templates and documents meet client requirements, SYF/Client brand standards, channel requirements, legal and regulatory guidelines.

  • Create or modify XML, Schema Definitions (XSD) as needed to create and/or update content blocks, templates, and documents.

Required Skills/Knowledge:

  • 0-2 years of XML, XSD, Data Model and JavaScript experience.

  • 1+ years of HTML, CSS and Oracle Database experience.

  • 1+ years of Project Management, preferably Agile

Desired Skills/Knowledge:

  • Analytical thinking.

  • Adobe InDesign experience

  • Strong problem solving, analysis and reporting skills.

  • Experience working in and navigating a highly regulated business.

Eligibility Criteria:

Bachelor's degree with 0 to 2 years of Experience in computer science, Information Services, Information Technology or in lieu of a degree 2 to 4 Years of experience in computer science, Information Services, Information Technology

Work Timings: This role qualifies for Enhanced Flexibility and Choice offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs. Please discuss this with the hiring manager for more details.

For Internal Applicants:

  • Understand the criteria or mandatory skills required for the role, before applying

  • Inform your manager and HRM before applying for any role on Workday

  • Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)

  • Must not be any corrective action plan (Formal/Final Formal) or PIP

  • L4 to L7 Employees who have completed 12 months in the organization and 12 months in their current role and level are only eligible.

  • L8 Employees who have completed 18 months in the organization and 12 months in their current role and level are only eligible.

  • L4+ Employees can apply

Grade/Level: 08

Job Family Group:

Marketing